GoGettaz: Econet, Yara launch $100, 000 support to Agri-food entrepreneurs


From: Babatunde Azeez, Abuja

Pan-African telecommunications group, Econet and global crop nutrition leader, Yara International ASA, have launched “Generation Africa”, a partnership initiative to inspire young African entrepreneurs to join the agri-food sector for its viable business opportunities.

Through the partnership, Generation Africa would reach young Africans via its “GoGettaz” competition, which would award US$100,000 in prize money to two exceptional business ventures in the agri-food sector.

According to a statement issued on its behalf by Titilayo Ajibose, Senior Manager, Client Experience, WeberShandwick Nigeria, Monday, the partnership initiative would support a cohort of 12 budding young agri-food entrepreneurs to scale and prosper their ventures.

“Africa’s agri-food sector presents a US$ 1-trillion business opportunity by 2030, especially when connected with the current technology revolution. Across Africa’s agri-food chain, innovations can be found in how we grow, harvest, process, store, transport, package, sell and consume food.

“Together with the pioneers of Africa’s next generation, we want to seize these opportunities. Generation Africa will help youth entrepreneurs launch, grow and mature agri-food businesses that will drive job creation, inclusive growth, and better food supply,” says Svein Tore Holsether, President and CEO of Yara.

Africa has about 600 million hectares of arable land, according to the statement, yet it imports food for US$35 billion a year – a figure that is estimated to rise to US$100 billion by 2025.

It added that over 60 per cent of young people across Africa are unemployed stressing need for innovative entrepreneurship to retain more value on the continent, help to counterbalance rural-urban migration, professionalize farming, generate employment and provide affordable, healthy food to Africa’s growing population.

“Africa is full of entrepreneurs. We have more entrepreneurs than any other continent. But where the average age of an entrepreneur is 19, the average age of a farmer is 60! The time is now for Africa’s entrepreneurs to grow their businesses and embrace the incredible opportunities that agri-food businesses offer. If we do not, someone else will.” says Econet’s Founder and Group Chairman Strive Masiyiwa.

Generation Africa’s vision is to strengthen the ecosystem for youth entrepreneurs in the agri-food sector across the continent, allowing them to unlock this untapped potential.

“Generation Africa’s GoGettaz competition is open to young, adult agri-food entrepreneurs, aged 35 and under, from across Africa. Budding ventures can be submitted to the competition via www.genafrica.org by 21 July 2019.  Twelve finalists will be selected by an expert jury to pitch live at the African Green Revolution Forum (www.agrf.org) in Accra, Ghana 3-6 September 2019. Two winners (one man and one woman) will each win US$ 50,000 to grow their businesses with guidance from Generation Africa,” the statement reads.

“Never has there been a more powerful moment in history – nor a more digitally-capable generation – to leapfrog Africa’s agri-food sector from a net importer of food to feeding the planet,” concludes Masiyiwa.

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