From: AgroNature Admin
In support of, and in its expression of total commitment to a cleaner environment, Coca-Cola says it is reshaping its approach to packaging with a global goal to help collect and recycle the equivalent of 100 per cent of its packaging by 2030.
It also disclosed that it intends to achieve this goal by partnering with relevant stakeholders including Non-Governmental Organisations on proper waste disposal and recycling.
In a statement, the firm said the environment is a critical passion point as it remains the centrepiece of the company’s vision for a World Without Waste, one of its sustainability campaigns launched in 2018.
As a total beverage company championing change in waste management and disposal,” stating that with this vision, the Company is investing in the planet and in packaging by making more sustainable packaging items and by partnering with local communities, NGOs, industry and consumers to help promote packaging collection.
According to the firm, this campaign is driven by largely focusing on penetrative behavioural change models in partnership with local organizations that have unique expertise in community mobilization and who are able to work seamlessly in some of the communities where Coca-Cola’s beverages are consumed daily.
It said the Coca-Cola System in Nigeria under its World Without Waste campaign has thrived through several strategic partnerships structured around 3 pillars – Design, Collect and Partner. The Design pillars cantered around how Coca-Cola is investing in innovation to build a better package and explore packaging-free alternatives for delivering our products to consumers.
The Collect Pillar seeks to reduce waste by collecting the same amount of packaging it sells for reuse, help communities identify and better understand their existing recycling and collection challenges; motivate consumers to recycle their packages and create a viable supply of reusable materials while the Partner pillar speaks to working together to support a healthy, debris-free environment and oceans through driving industry collaboration.
This is why Coca-Cola is championing an industry collaboration known as Food and Beverage Recycling Alliance (FBRA), a registered Producer Responsibility Organization driving Food and Beverage packaging recovery in Nigeria.
Source: The Nation